Standard Formats
Leaderboard
The Leaderboard is the main advertising position at the top and bottom of the web page. It is sold on page impressions, and it rotates with other leaderboards in the same position.
Size: 728 x 90 pixels.
Banner
A banner advert is letterbox shaped and appears at the top and bottom of the pages. It is sold on page impressions and it rotates with other banners in the same position.
Size: 468 x 60 pixels.
Text Ads
A Text Ad is a small advert and is positioned above and below the MPU or Skyscraper, these ads contain a brief advertising message and an image and are designed to appear like an article or feature on the webpage.
Size: 160 x 60 pixels.
Skyscraper
The Skyscraper is the vertical column on right hand side of every web page. It is sold on page impressions and rotates with other advertisers’ skyscrapers in the same position.
Size: 120 x 600 pixels or 160 x 600 pixels.
MPU
The MPU is the large square format that spans both of the right hand columns and is situated above the fold. This larger space offers advertisers maximum creativity and many maximise this size through the use of video and audio.
Size: 300 x 250 pixels.
To make online advertising work for your business please contact us.