Digital Audience Research


30 Jan 2009

The Digital Audience Research was carried out for the first time in 2008. Set to appear across our portfolio of websites every year as short self-completion surveys, the research aims to establish who uses the sites and why they use them - providing invaluable insight for advertisers about our online audience.

Carried out by Survey Interactive, www.surveyinteractive.co.uk, this research in partnership with the Readership Research allows us to provide a total audience figure, combining both print readers and online users - an Industry first!

The Research

What is it?

An online survey to gather information about our websites.

When did it take place?

1st Quarter 2008 

Who undertook it?

Survey Interactive – specialists in their field.

Why do we do it?

To allow us to combine print and online readership/usage figures and to find out who our users are.

How is it done?

Pop-up box across our websites.

What type of things can it tell us?

Demographic profiles of our website users, and combined reach of print and online offerings.

If you would like any further information about the Digital Audience Research please contact Jane Holmes, Regional Commercial Marketing Manager: jane.holmes@ncjmedia.co.uk or  0191 201 6364.



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